About us


Joanna Adams and a team of scientific experts created the FUTURE is WILD in 1996. A unique entertainment franchise that combines science and imagination to look at what the world might look like in 5 million, 100 million and 200 million years. Computer generated animation brings fascinating creatures and environments to life. World’s leading scientists bring validity and relevance to the brand’s vision of the future.

The FIW brand includes television, publishing, education, educational exhibition & theme park attraction, feature film, merchandise, interactive entertainment, online community and games. Current developments explore the ‘near future’, bringing human damage to the planet and issues of climate change into sharp focus. By looking to possible futures, The FUTURE is WILD exhibitions will increase awareness of our world and our place in it.

Our Mission

It is our mission to bring the FUTURE to life and to let people witness the exciting geographical and biological changes of our world in a way that informs, entertains and inspires. We want to inspire kids in an entertaining way to care about their planet and to preserve its species to instill a lifelong appreciation for the earths natural assets.

Our Values

1. corporate social responsibility
2. imagination, scientific knowledge and creativity
3. passionate consideration of detail and consistency
4. commitment to Education and Learning