The FUTURE is WILD works with museums, theme parks and visitor attractions worldwide, joining with them to create an installation in response to a brief.
Ready designed The Future is Wild modules are available, but typically an attraction has specific requirements. Frequently to take account of local flora and fauna, the involvement of schools, and to showcase new technology. Installations vary from permanent, purpose-built high profile attractions to modest weekend events at the local zoo.
Whatever the size, the goal is the same, …. to engage and inspire the public, to promote respect for our natural world, and the responsibility which we all share for its conservation.
Previous case studies of The Future is Wild at three very different venues:
Futuroscope Parc - France | Opened 2008
France’s technology and design showcase required a supreme exercise in the use of new technology, the world’s first Augmented Reality (AR) theme park ride was supported by a fully interactive exhibition, and by a nationwide initiative introducing AR home consumer products, and the technology behind it, through mainstream press, broadcast and free on-line materials for schools. Winner of the prestigious Laval technology prize.
Dinopark Münchehagen - Germany | Opened 2012
Germany’s premier dinosaur park chose a very traditional exhibition of no “technology tricks”, just “life size models” within realistic backgrounds to give visitors a real sense of how a future squid might be. The Future is Wild hall was created to be “journey’s end” of a 400 million year walkway experience. Schools parties benefitted from the specially created education materials.
Sydney Aquarium - Australia | Opened 2010
This premium aquarium set three challenging briefs. First, The Future is Wild exhibition must be separated into species specific installations which were then spread throughout the aquarium itself, rather than in the “industry norm” special exhibition dedicated space. Second, Installations needed to be different from each other, and showcase new technology. This was done through AR, animatronics, holograms, Dreamoc and CGI. Third, to encourage schools participation. A freely available schools outreach programme included a Design a Future Marine Creature” competition. The winning design becoming a life size permanent exhibit.